Tuesday, 24 March 2015

Combatant Gentlemen to Expand HQ, Open Showroom

IRVINE, CALIF. — Combatant Gentlemen has big plans to dress the Millennial male with Hugo Boss quality at H&M prices. The three-year-old company’s growth has it set to quadruple headquarters space to about 10,000 square feet here, once a move is completed early next month. The new offices also include a showroom — the company’s first permanent foray into the brick-and-mortar world. Combatant Gentlemen has dabbled in pop-up shops, with one in Los Angeles about a year ago and another in New York in December. The showroom will operate Monday through Friday from 9 a.m. to 6 p.m. and by appointment only on the weekends. “It’s definitely a test and we do want to make that foray into brick and mortar, but it’s all about finding a perfect model,” said Hafez Adel, Combatant Gentlemen’s director of marketing. “At the end of the day, you can have the most amazing digital experience in the world but with a suit, there’s no substitute for trying it on, feeling it [and] seeing the fabric especially because with our price point there’s a lot of skepticism we have to deal with. [People say] ‘Well, how can you do a 100 percent wool suit for $160?’ People assume it’s

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