Marc Jacobs is finding himself in a familiar place — in the news. As reported on Thursday by WWD, the company will cease production of the Marc by Marc Jacobs label and assimilate that collection’s product range and price points into the signature Marc Jacobs collection. While this is the first tangible merchandise-centric step in an ambitious plan to grow the company in anticipation of a possible IPO, it is in fact part of a process that has been underway for some time. When WWD spoke with Jacobs, Bernard Arnault and Robert Duffy in October 2013, just before Jacobs showed his last collection for Louis Vuitton, LVMH Möet Hennessy Louis Vuitton owned the Marc Jacobs operating company while Arnault, Jacobs and Duffy each owned one-third of the trademark. Since then, LVMH acquired a controlling interest of the entire company. Though no one involved would confirm specifics, according to sources, LVMH now owns 80 percent of the Marc Jacobs brand with Jacobs and Duffy holding the remaining 20 percent in equal measure. Last fall, Sebastian Suhl started at the house as chief executive officer. With Suhl’s arrival, Duffy stepped back from the day-to-day operations while remaining Jacobs’ equal partner in the business. In separate
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