Wednesday 27 May 2015

Jimmy Choo's calling all dog lovers

Jimmy Choo

Meet Jimmy Choo. No, not the British high fashion brand, we mean Brazilian artist Rafael Mantesso's namesake English Bull Terrier, who, following in Marc Jacobs' Neville's footsteps, has become something of an Instagram celebrity dog lately.

Born out of boredom and in the digital age, Mantesso's whimsical illustrations travelled from the blank walls of his home to the four corners of an Instagram frame, and most recently, to Jimmy Choo's Pre-Fall 2015 collection—and have built an impressive trail of 243K followers along the way.

The label's creative director Sandra Choi picked up on this social media sensation and commissioned a series of sketches, which were then conceived in the brand's capsule collection #ChooHound featuring tote bags, leather pouches, iPhone covers and dog collars.

We're crushing on the cheekily-printed Italian-made Nina pouches—where Jimmy daydreams about shoes, lounges on the couch with a martini, and even plays DJ—and the pouches have a canvas-coated outer and a mirror leather back, accompanied by a leather fringe hanging from the zip pull. You can throw them into your matching tote bag during the day, or carry them as a clutch bag by night.

Having a ruff week? Get your dose of retail therapy.

The Nina pouches are priced at 250 euros (plus shipping) and available to order here.



No comments:

Post a Comment