BROADLY SPEAKING: Vice Media is starting a new chapter of expansion, following its September infusion of $500 million from minority investors, and it’s looking to an unlikely target for growth — women. Last week, the Brooklyn-based company said it hired Jezebel veteran Tracie Egan Morrissey to head up its new female-centric channel, Broadly — a new site that was her idea. Morrissey told WWD that she approached Vice cofounders Shane Smith and Suroosh Alvi six months ago with her “special vision.” It included speaking to women on issues in a very Vice way, which, for those not familiar, is part of the company’s “ethos,” Morrissey explained. For clarity, she added: “It’s smart done in a stupid way and stupid done in a smart way.” The editor, who started at Jezebel when it launched in 2007, was (smartly) paraphrasing chief executive Smith, who relayed his company’s credo in a 2013 New Yorker profile as laid out by Vice magazine cofounder Gavin McInnes. (“McInnes told me, ‘My big thing was I want you to do stupid in a smart way and smart in a stupid way,’” Smith said). For Broadly, that mantra will translate to originally reported stories on political issues that include abortion, rape
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