The Simon Property Group is getting competitive on the playing field for innovation. A year ago, Simon formed the Simon Venture Group, which has compiled an investment portfolio of 12 companies and is holding a contest for outstanding retail and retail-related tech start-ups, called “Future of Retail: Meet the Disruptors.” It’s down to 10 finalists, and the winner will be determined at the South by Southwest festival in Austin, Tex., at the Decoded Fashion Mentorship Hub at the JW Marriott on Friday and Saturday. “This competition is a great event for Simon and the retail industry to showcase the future of retail, both in-store and online, as well as the convergence of digital with the physical world,” said J. Skyler Fernandes, managing director of Simon Venture Group. Decoded Fashion, an event series connecting fashion and retail brands with new technologies, is collaborating with Simon on the contest. “This competition was meant to gain visibility for the retail start-ups that could impact the future shopping experience,” said Liz Bacelar, founder and president of Decoded Fashion. The 10 finalists were selected from a field of 120 applicants. A panel of judges comprised of representatives from Simon, TechCrunch and Norwest Venture Partners will determine the winner,
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