NEW YORK — Reebok is pumped about the latest addition to its footwear lineup. The Boston-based activewear brand on Wednesday hosted a multimedia presentation at Spring Studios in TriBeCa here to reintroduce an updated version of its signature Pump running shoe from the Eighties. The original model was created in 1989 and was among the company’s most popular shoes. “This represents a total reimagining and reinvention of one of our most iconic and enduring products,” said Matt O’Toole, Reebok’s president. The latest iteration is called the ZPump Fusion, a running shoe that conforms and adapts to every foot. Unlike traditional running shoes that are made up of more than 40 individual parts, the ZPump Fusion has only three. It offers a new, proprietary air-filled cage that surrounds and molds to the foot, providing a custom fit. The shoe also features a four-way stretch fusion sleeve that is lightweight and provides control and comfort, along with a ZRated outsole inspired by ZRated tires and that has edges and underfoot grooves for improved control. “Many running shoes are developed around a rigid, factory-developed last shape that can never be a true representation of your unique foot,” said Paul Litchfield, inventor of the Pump and head of Reebok
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