Thursday, 12 March 2015

Planet Blue Eyes U.S., Tokyo Expansion

LOS ANGELES — Boho retailer Planet Blue, flush with new capital, is poised for growth outside Los Angeles. The chain, totaling six stores, mostly in Southern California, plans to open six more this year, in Houston, Dallas, Hawaii, Miami, the Buckhead neighborhood of Atlanta and a yet-to-be-determined Southern California location. Another eight are slotted for 2016. “Brick-and-mortar for us is just performing,” Planet Blue chief executive officer James Williams said. “We had a record year last year, [in] all channels.” The Santa Monica, Calif.-based company’s core customers are between the ages of 24 and 35. It stocks its shelves with its in-house line, Blue Life, along with brands such as BB Dakota, Free People, For Love and Lemons, and Twelfth Street by Cynthia Vincent. The chain is expected to total between 35 and 40 stores within the next five years, according to Williams. New York, the company’s number-two market for e-commerce sales after Los Angeles, will likely see a store by the end of next year. Plans also call for the retailer’s five Tokyo stores, operated through a venture with Tokyo Style, to grow to 12 over the next few years. Williams declined to disclose the company’s annual revenues, but said retail net sales year-to-date for the

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