BEIJING — JD.com Inc., a Chinese e-commerce company that is becoming a major rival to online retail giant Alibaba Group Holding Ltd., announced a 73 percent year-on-year increase in revenues for the fourth quarter through December, the company said on Tuesday. Net revenues for the fourth quarter were $5.6 billion while the gross merchandise value of goods sold was $13.8 billion, a 119 percent increase compared to the third quarter of 2013, JD.com said in a statement. The company posted $18.5 billion in net revenues for 2014, a 66 percent increase from the full year of 2013. JD.com said the sales uptick is attributable to a more streamlined experience for consumers shopping from JD.com via mobile devices. In particular, the company has focused on improving user experience on WeChat, a wildly popular mobile chat app, which is increasingly being used by companies in China as a marketing tool as well as additional channel for selling products. Sales via mobile devices accounted for more than a third of total orders in the fourth quarter, the company said. It also said primary growth drivers for the increase in annual revenues was due to an increase in annual active customer accounts to 96.6 million for the
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