Isabel Marant and Hong Kong-based distribution company ImagineX said they have formed a partnership to expand the French fashion brand’s presence in Greater China. ImagineX, part of The Lane Crawford Joyce Group, plans to open a dozen points of sale in China for Isabel Marant and its diffusion brand Isabel Marant Étoile over the next five years, the companies said Thursday. The companies said the a freestanding Isabel Marant boutique will open in Hong Kong on On Lan Street in July. Other stores are slated for Hong Kong, Beijing, Shanghai, and Macau, they said.
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