Wednesday 4 March 2015

‘Fifty Shades of Grey’ Boosts Looks at Curve Show

NEW YORK — While buyers at CurveNY — the lingerie, swim and men’s underwear show at the Jacob K. Javits Convention Center here — were focused on shapewear and fashion options, manufacturers were touting new fabric innovations. Most vendors seemed pleased with the orders they booked, noting the good turnout despite the cold weather. Meredith Straus, a designer for Street People Atelier, said on the second day of the show, “The traffic so far is excellent.” Street People, which has roots in the direct-to-consumer channel, has two lines that it is hoping to build a presence for in brick and mortar. ART, which stands for Artistic Revolution in Time, and its new line for fall, Street People Atelier. A year old, ART is a concept inspired by life in New York City, and involves a collaborative effort of designers from the local area. It’s the casual entry level offering where rayon kimonos wholesale for $34 and panties range from $5.50 to $9. The turns are about two times at retail. According to Straus, the line targets the younger consumer who wants colorful prints and styles. “It’s not super sexy and is seasonless for all-year-round wear. This group is getting away from the matchy-matchy

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