Tuesday 3 March 2015

American Eagle Promotes Chad Kessler, Jennifer Foyle

American Eagle Outfitters Inc. has promoted Chad Kessler and Jennifer Foyle to the new posts of global brand presidents for its American Eagle Outfitters and Aerie brands, respectively. Kessler, a veteran of Abercrombie & Fitch Co. closely associated with the successful launch of its Hollister brand, joined American Eagle in August as chief merchandising and design officer of the AE brand. Foyle, a veteran of Gap Inc. who later served as chief merchandising officer of J. Crew Group and subsequently as president of Calypso St. Barth, joined the company in 2010 as chief merchandising officer of the Aerie brand. Both continue to report to Roger Markfield, executive creative director of the Pittsburgh-based company. While overseeing brand design and merchandising, the teams reporting to them will be realigned to incorporate mainline stores, e-commerce, factory outlets and international markets to foster what the company described as a “cohesive and singular brand experience.” The structure is similar to the “global brand” structure instituted by Gap Inc. in 2013. Markfield credited Kessler with being “instrumental in our business improvement, driving stronger AE merchandise assortments, rooted in outstanding quality, innovation and affordability. He has the right brand vision, creative expertise and knows our customers well.” Foyle, he noted, “has led Aerie’s

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