To launch the latest fragrance in the Chance line of scents, Chance Eau Vive by Chanel, the French luxury house continues its longstanding collaboration with celebrity photographer and director Jean-Paul Goude, for a new ad campaign. While the seven-second teaser gives you the playful idea that it's shot in a bowling alley, you'll have to wait until June 10 to watch the entire story.
The fragrance
Chance Eau Vive, created by perfumer Olivier Polge is like a spritz of dynamic energy. A constant in the Chance line, grapefruit brings a hint of bitterness with a blood orange accord; citrus gives it a punch and gradually, jasmine and white musks bring out the softness, followed by a whiff of fresh vetiver and cedar-iris accord.
Chance Eau Vive will be available in Chanel stores starting June 12, 2015.
Watch the teaser:
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