Showing posts with label WWD » Diptyque Beverly Hills Candle Launched. Show all posts
Showing posts with label WWD » Diptyque Beverly Hills Candle Launched. Show all posts

Tuesday, 31 March 2015

Diptyque Launches Beverly Hills Candle

To celebrate Diptyque’s newest boutique in Beverly Hills, the company has created a limited-edition candle inspired by the famed zip code. The citrus scent blends lemon essential oil, mint essential oil, orchid accord and freesia accord. To coincide with its 90210 roots, the candle’s packaging is a nod to the wallpaper designed by Don Loper for the Beverly Hills Hotel. “Our three founders all had strong roots in the arts and as a company, it’s important to us to maintain this heritage and identify ways to support the arts in local communities,” said Donna DiDonato, Diptyque managing director. “When we opened our first boutique in Beverly Hills last year, we partnered with Lauri Firstenberg and LAXArt to donate a portion of sales from our opening weekend to the organization. This candle is the next step for us in our partnership.” Diptyque Beverly Hills Candle retails for $70 and 10 percent of the proceeds will be donated to LAXArt, a nonprofit contemporary art space in Los Angeles.​

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Chanel Launching E-commerce

Chanel, long a holdout in the rush to offer shopping by device, will soon launch e-commerce. The move could come as early as fourth-quarter 2016, according to Bruno Pavlovsky, Chanel’s president of fashion. In addition, three of the Métiers d’Art companies, owned by Chanel under its Paraffection subsidiary, will launch e-commerce by the end of this year. In New York for tonight’s Métiers d’Art show at the Park Avenue Armory, a redo of the one presented in Salzburg in December, Pavlovsky declined to elaborate on plans for the Chanel brand’s foray into e-commerce. Asked if the house will start with a single-category or a tight product offering across multiple categories, he said “we are testing the approach,” but that it’s “much too early” to discuss specifics. The move should come, “probably the end of next year, September. But everything that we are doing has to be linked with some brick-and-mortar boutiques.” Chanel is looking to develop the businesses of the Métiers d’Art companies, all of which are profitable, Pavlovsky said. To that end, separate e-commerce sites are in the works for glove-maker Causse, milliner Maison Michel and cashmere house Barrie Knitwear. “Because we don’t have a lot of point of sales, we

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